BSK went to a local (Central Falls, RI) supermarket yesterday and brought back a dessert treat for HG. It was a small piece of Junior’s cheesecake called “Little Fella”. This is the best cheesecake in the world. Yes, it’s better than the legendary cheesecake that was served at the long closed Lindy’s in Manhattan. Junior’s is a landmark restaurant on Brooklyn’s Flatbush Avenue. It has a wide ranging menu, everything from egg salad and tuna salad sandwiches to burgers and Roumanian tenderloin steaks (abundant garlic). But, Junior’s claim to fame is its cheesecake. Incomparable. During HG’s college years (CCNY), HG had a Brooklyn girl friend. Before or after a movie in downtown Brooklyn, we dined at Junior’s and relished the restaurant’s famous cheesecake. Many, many years later, HG was an expert public relations counselor with many important real estate clients. One of them, a real estate developer, was trying to market a vast amount of office space in a Brooklyn neighborhood just over the Brooklyn and Manhattan Bridges, It might as well have been Siberia. Nobody wanted to move to Brooklyn. To pique interest, HG sent a Junior’s cheesecake to two dozen leading Manhattan commercial brokers with the message: “If you think this Brooklyn cheesecake is sweet, wait till your clients see the fantastic office values at (name of the development). And, your clients can have Junior’s cheesecake every day.” Yes, it did spur some interest. As for the developer, his holding escalated in value over the years. He and his son are now multi-billionaires.
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