Longchamps: Affordable Dining Magic

March 14th, 2011 § 5 comments § permalink

While watching “Boardwalk Empire“, the HBO series about Atlantic City’s prohibition days, HG’s thoughts turned to Longchamps, that long gone, magical chain of New York restaurants.

Where’s the connection ? Well. One of the principal bad guys in “Boardwalk Empire” is New York crime kingpin (and World Series Fixer!) Arnold Rothstein. A.R. had a brother-in-law named Henry Lustig who was in the food business. A.R. owned an attractive piece of real estate at 78th and Madison. A.R. put up the money and real estate and a restaurant chain, Longchamps, was born. Longchamps was, of course, named after the Paris race track. The name was apt: A.R. and Lustig were gamblers (A.R. was shot and killed while playing cards). Both men loved horses and they wanted the restaurant chain to evoke a Parisian flair (though the cuisine was American and international). Eventually there were 12 Longchamps restaurants in New York. They were pure theater. The colors were red, gold, yellow and black. The interior design was by the German art deco expert Winold Reiss (with an assist from New York architect Ely Jacques Kahn). Multi level, beautifully lit, Longchamps had suave service and excellent wine lists. In the beginning, it copied the European custom of forbidding tipping by simply adding a 10% charge to the bill. The food was marvelous. And, the price was right. Not cheap. Not super expensive. Just in the middle. Everything went well until 1946 when the IRS slapped Lustig with a $10 million tax bill and a fraud indictment (he spent four years in prison). Longchamps was soon in disarray and losing money. Jan Mitchell, the remarkable restaurateur who had revived Lüchow’s, the great German restaurant on 14th Street, bought Longchamps in 1959 and quickly restored it to glory. From 1959 to 1967 (when Mitchell sold out and the chain disappeared), HG was a frequent customer. Pot a Feu (better than Paris); lush spaghetti with chicken livers; creamy chicken curry; lamb chops; eggs benedict and the ultimate roast beef hash. Breakfast. Lunch. Dinner. Longchamps always hit the spot. Following their wedding in judge’s chambers on Foley Square, HG, BSK and the wedding party celebrated with eggs benedict and champagne at the Longchamps opposite City Hall. In memory, every meal at Longchamps was a celebration.

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